A multilingual senior analyst & consultant with broad knowledge & experience in communications, digital marketing, business intelligence, global politics & cultural trends. A trained sociologist & political scientist, Alex combines data-driven insights with world-relevant social science to provide strategic consultancy in communications, digital marketing, and policy.
Business Intelligence
Research and consultancy on market sizing, supply chain forecasting, business intelligence in healthcare, small parts manufacturing, leisure goods, food & beverage, transport infrastructure, for global blue-chip clients
Media Analytics
Media analytics specialist (traditional & social media measurement) providing communications consultancy to blue chip clients incl. Microsoft, Shell, Unilever, HP, Heineken and Facebook. Expertise in analysing socio-cultural & media landscape to counsel clients on business, marketing & comms challenges.
Communications Consultancy & PR
Multi-language media monitoring & measurement with focus on Brazilian market
Research & consultancy on Social Responsibility programmes & brand partnerships (using academic sociology training to deliver actionable insights on social issues. See http://tinyurl.com/qz9r2my)
Influencer identification & mapping (e.g. for Heineken’s UEFA Champions League campaign)
Multi-language social listening to inform digital comms strategy
Anthroposcenic 